Australia's Pure Hydrogen signs MOU with Ethero for US sales

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Pure Hydrogen's FCEV semi refueling.
Pure Hydrogen and Ethero have signed a Memorandum of Understanding to begin US sales in 2025 for the former's fleet of FCEV and BEV medium- and heavy-duty commercial vehicles.
Pure Hydrogen

Australia's Pure Hydrogen, a clean energy company that focuses on the development of hydrogen and other energy related projects, has announced the signing of a Memorandum of Understanding (MOU) with Mechanicsville, Virginia-based Ethero, a dealer for hydrogen fuel cell (FCEV) and battery-electric (BEV) vehicles for the US market. 

The MOU, essentially, lays the blueprint for Pure Hydrogen to begin US sales for its fleet of FCEV and BEV commercial vehicles, specifically focusing on its 6x4 refuse trucks and 4x2 box trucks. 

Ethero, already a multi-commercial electric truck dealer and charging infrastructure solutions partner, also offers fleet customers with "wrap-around sales and energy services" as the commercial trucking industry continues its transition to zero-emissions. Medium- and heavy-duty trucks for the Mid-Atlantic and Northern California regions are its main distribution regions. It also offers specialty vehicle services for electric terminal tractors. 

The MOU dictates that Pure Hydrogen will begin supplying Ethero with FCEVs and BEVs in 2025, assuming the vehicles meet compliance for American operations. Pure Hydrogen adds that it's also interested in expanding business in additional international markets aside from the US, but declined to provide specifics at this time. 

[Related: Hydrogen combustion could drive down hydrogen costs]

"This is our third agreement in the US, highlighting the quality of our product range and associated infrastructure, and we feel privileged to be working with highly knowledgeable experts in Ethero," said Scott Brown, Pure Hydrogen managing director. "Pure Hydrogen has continued to demonstrate a strong track record of successfully executing its hydrogen vehicle strategy and we look forward to providing further updates on this partnership.”

“Ethero is firmly committed to the transition to a zero-tailpipe emissions fleet, and we believe that Pure Hydrogen's offerings have strong alignment with the American market to be a successful supplement to our current product lines," added Dave Roger, truck and energy director for Pure Hydrogen. 

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[Related: Mahle CEO: 'We will fail if we don't use blue hydrogen']

Pure Hydrogen also recently announced a purchase order with Nutcher Hydrogen, a California-based dealer specializing in sustainable heavy fleet machinery and related equipment to North American customers. It also secured another MOU with Riverview International Trucks, a dealership based in Northern California, to begin negotiations to distribute FCEV and BEV vehicles into that market.

Jay Traugott has covered the automotive and transportation sector for over a decade and now serves as Senior Editor for Clean Trucking. He holds a drifting license and has driven on some of the world's best race tracks, including the Nurburgring and Spa. He lives near Boulder, Colorado, and spends his free time snowboarding, climbing, and hiking. He can be reached at [email protected].

Hydrogen Fuel Cell & BEV Survey
The following survey was sent as a link in an email cover message in February 2023 to the newsletter lists for Overdrive and CCJ. After approximately two weeks, a total of 176 owner-operators under their own authority, 113 owner-operators leased or assigned to a carrier and 82 fleet executives and 36 fleet employees from fleets with 10 or more power units had completed and submitted the questionnaire for a total of 407 qualified responses. Cross-tabulations based on respondent type are provided for each question when applicable.
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